In today’s results-driven marketing landscape, every dollar spent must prove its worth. Among the many performance metrics available, few are as vital—or as revealing—as cost per lead (CPL). For businesses aiming to grow without overspending, CPL is more than just a number. It’s a strategic tool that ties your marketing activities directly to your financial outcomes. This article unpacks what CPL really means, how it’s calculated, and why it should play a central role in how you plan and manage your budget. Understanding the Basics of CPL At its core, cost per lead measures the amount of money you spend…
